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VARIOUS BANNER ADS

Skyscraper ads are tall — very tall — with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages.

The standard skyscraper is 120×600 and the wide skyscraper is 160×600. With standards in place, skyscraper ads became more common at advertising networks.

Like print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. The IAB’s standard banner sizes are: